Factoria is in the southern part of Bellevue and is one of the city's major commercial centers. Factoria's commercial development is largely centered around the existence of the Factoria Mall and its 8-theater cinema. Numerous office buildings of various size are scattered in the area, most significantly the 5-tower Newport Corporate Center which is prominently visible from the junction of I-5 and I-405. Typical to a business district, Factoria is dotted with shops, business services, fast food, and theme restaurants.
Factoria per se does not have a significant residential community of its own, though a few condominium and apartment complexes have recently been built. The area is instead used by surrounding neighborhoods as a shopping and business center.